About Miranda Evers

Miranda Evers joined CSI Accounting & Payroll in November 2020 to "do marketing" and transitioned to the firm's Content Manager in November 2021. Since beginning her marketing career in 2015, she has focused on helping small businesses like CSI Accounting & Payroll communicate their value, educate their audiences, and use marketing to support sustainable growth.

She earned a Bachelor's degree in Marketing with a minor in Graphic Design from Southwest Minnesota State University in 2018. During college, one of her scholarships included a mentorship opportunity with an outsourced marketing office, where she conducted research and provided marketing services to small businesses and aspiring entrepreneurs. She was later hired for additional responsibilities and earned two managerial promotions. She graduated magna cum laude and a year early, while earning Dean's List recognition every semester.

Following graduation, Miranda worked as a Marketing Coordinator for an independent pharmaceutical wholesaler. During the COVID-19 pandemic, she worked closely with independent pharmacies to help them adapt their product offerings and remain competitive during a period of significant disruption and uncertainty.

At CSI, Miranda is responsible for developing educational content, managing marketing initiatives, and helping prospective clients determine whether CSI's services are a good fit for their businesses. Her expertise includes content creation, graphic design, CRM management, marketing automation, SEO, and AEO. One accomplishment she is particularly proud of is creating CSI's award-winning pricing calculator, which received industry recognition and helped improve the way prospective clients evaluate accounting and payroll services. 

Miranda regularly attends IMPACT conferences to stay current on inbound marketing, content strategy, and customer education best practices. She has contributed to hundreds of CSI articles and educational resources and has appeared in videos discussing accounting firms and business service comparisons.

A lifelong Minnesota resident, Miranda enjoys spending time with her partner, family, and friends. Outside of work, she enjoys video games, trying new recipes, going to the gym, spending time at the mall like it's 2010, and finding excuses to gather people together for board game nights, dancing, brunches, and group outings.

Areas of Expertise

• Content creation.
• Marketing strategy.
• Search engine optimization (SEO).
• Answer Engine Optimization (AEO).
• Marketing automation.
• CRM management.
• Graphic design.
• Copywriting.
• Educational content development.
• Inbound marketing.

Education & Credentials

Education

• Bachelor of Science in Marketing, Southwest Minnesota State University (2018).
• Minor in Graphic Design.

Professional Development

• Regular attendee of IMPACT conferences.
• Ongoing education in inbound marketing, SEO, AEO, and content strategy.

Leadership & Industry Contributions

Miranda has authored numerous articles and educational resources focused on accounting, payroll, tax, bookkeeping, and business advisory topics. Her work helps business owners better understand financial services, evaluate providers, and make informed decisions about their businesses.

She has also contributed to CSI's video content library and helped develop marketing initiatives designed to improve transparency and education within the accounting industry. Her creation of CSI's award-winning pricing calculator helped modernize the way prospective clients learn about accounting and payroll services.

Content Topics Covered

Miranda's primary role is to create written and interactive content. Examples of topics include, but are not limited to:

• Accounting operations.
• Payroll operations.
• Business operations.
• Tax and payroll law changes.
• Marketing strategy.
• Industry-specific topics.
• About CSI Accounting & Payroll.

About CSI Accounting & Payroll

CSI Accounting & Payroll provides accounting, bookkeeping, payroll, tax, and advisory services to small and midsized businesses across the United States. CSI helps business owners improve financial visibility, streamline operations, and make informed business decisions through proactive accounting and payroll support.